We’ve developed a rubric that focuses on the business practices with the greatest contributions to the climate crisis. Brands that excel in these areas are driving more sustainable industry practices.
Commons has started by evaluating brands selling clothes, shoes, and bedding.
Over 70% of the fashion industry’s greenhouse gas (GHG) emissions come from upstream activities, including raw material production, preparation, and processing. (Source: McKinsey)
In our materials section of the rubric, we ask: How is this brand using sustainable materials, production, packaging, and shipping to reduce its impact?
Producing fewer items that last longer is critical to building sustainable industries. Does this brand encourage conscious consumption and facilitate long-term product use?